LOGO

Recreated the logo, and reinterpreted the brand. The logo was inspired by the Knights of Templar Rosone window in the church directly across from the flagship store.

BLOGGER COLLABORATIONS

Collaborated with fashion blogger, Edoardo Alaimo. Edoardo was a guest at radio shows and the guest at many events in which he would advertise Stefania with a custom designed t-shirt.

FARFETCH COLLABORATIONS

Collaborating with Farfetch in creating advertisements that reflect seasonal trends.

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FREE BIKE RENTAL PROGRAM

Created a program where tourists and locals alike could rent free bikes, leaving behind a passport or license. This service provided mobile advertising for the store.

PACKAGING DESIGN

Design for on line orders that included plastic garment bags, stickers, tissues paper, shopping bags, ribbon, jewelry boxes, and postcards.

STAFANIA BIMBO

Creating catalog storybooks seasonally with artists around Sicily to promote the children's line. I had assisted in styling the children and scouting the models for the book.