RAY HOLIDAY DESIGN
SPACES, BRANDS & EXPERIENCES.
GRAPHICS & BRANDING
The design are a salute to the American ice cream parlors of the 30's, 40's, and 50's. The colors are distinctly American and youthful. While the exterior is American the ingredients, the ice cream are distinctly Sicilian putting together American like Sundae's with pistacchio, chocolate from Modica, almonds, espresso all with the bravura of the Benivegna Family behind the brand.
exterior graphics
The logo was later changed to the logo used in the menu.
LOGO DEVELOPMENT
MENU DESIGN
The menu included a "Make your own Sundae" ticket and a card that allowed one to name it and enter in a contest to have your Sundae featured on the menu. This card also served to generate a mailing list.
Invitation to the Grand Opening.